UK: Cold-sensitive cans for Grolsch
Grolsch beer, the Coors Brewers’ brand, will be rolled out in new cans which contain a cold-sensitive panel in the shape of a "G" that actually becomes blue when the beer is brought to its optimum temperature, Off Licence News informed on April 28.
In the framework of the same campaign, Coors is delivering independent retailers the opportunity to win 100 branded single-door chillers as appreciation for supporting the launch of the new Thermocans.
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